How AAPI Victory Alliance uses WhatsApp Bots to Engage and Build Asian Voter Contact Lists
Voting From Abroad,WhatsApp bot
“Kamala Harris truly embodies the American dream that so many of our parents and communities hope for"
The essence of patriotism is putting country ahead of one's self. That's what President Biden personifies. The Asian American Pacfic Islander (AAPI) Victory Alliance proudly endorses Kamala Harris to be the 2024 Democratic nominee for President. We are excited about the prospect of electing our first woman president who would also be the first AAPI, and Black woman President of the United States." - AAPI Victory Alliance
How do you let people quickly know about what a leader stands for? How do you build contact lists of potential supporters? Volunteers? Donors? Start by considering what is their form of communication.
WhatsApp is the most popular messaging app in most countries according to a new report from the Pew Research Center. Immigrant communities use it to communicate with family and friends abroad and in the US because of its low costs compared to SMS or calls. Thats why it is ideal to reach Asian communities. This is how AAPI Victory Alliance is using it to reach more people and build contact lists.
How do bots work in campaigns?
Bots are ideal to engage people on issues that matter to them... things like abortion rights, gun violence, protecting the environment. Bots can be set up quickly and provide information that people want in a few clicks. Contact details of the people using the service are saved along with the issue that they are interested in. This opt-in contact list can be used to follow up and fund raise.
This WhatsApp bot can be questioned by texting K4abortionrights to 415-688-2920 or clicking on this link. The bot can be trained to respond to other keywords (such as gun violence, student loans, environment...) in minutes so that it know what information to respond with.
WhatsApp bots can handle any number of inquiries and work around the clock collecting information to make organizers more efficient. They are deal for grassroots groups with little money or staff. Learn more about using bots for social justice and voting rights here.
Bots can help you reach more people for less
The AAPI WhatsApp bot delivers information from different source. What are the benefits of using a bot?
1. WhatsApp is widely used internationally for making free phone calls. This makes it the right channel to reach overseas voters.
2. New information sources can be easily add to the responses that the bot sends.
3. It's possible to collect contact details and other information (such as the state they live in) for the people using the service
4. The bot is mobile friendly and works on both phones and laptops.
5. WhatsApp provides secure communications, fewer restrictions than texting with telcos and costs much less that standard SMS.
AAPI Victory Alliance builds Asian American and Pacific Islander (AAPI) political power across the country by educating on progressive issues; creating and advocating for policies that affect our communities; and building alliances with organizations to help AAPIs exert their power and be the margin of victory at the local, state, and national levels.
TakeAway: Campaigns get more done, faster, with less money and staff using WhatsApp chatbots.
Deepak
DemLabs
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